Coffee is the greatest unifier of all.
More than food, war, poetry, Renaissance art, or the universal fear of car trouble.
Below is a spec pitch I put together for Starbucks. It's a concept I created to support the Reserve brand and the company's innovative social-impact initiative. Starbucks is a great example of a brand that is enhancing its relationship with consumers through storytelling.
And check out the Starbucks original digital series, Upstanders.