A quick read for anyone starting a new business, hiring talent, or altering the traditional corporate mindset. Reevaluates the short-term decision-making process to produce more efficient growth. Stay nimble. Act fast. Operate with conviction. And check out page 222.
Beautifully crafted insights into the New World Order of modern marketing. The best book I’ve read on the subject and a critical ally in my pursuit to excel in our digital world. Ditch the MBA’s and hire MFA’s.